Assassin's Creed Shadows Hits 3 Million Players, Ubisoft Silent on Sales

Ubisoft has announced that *Assassin's Creed Shadows* has attracted over 3 million players within just seven days of its launch on May 20. This impressive milestone surpasses the initial player counts of both *Origins* and *Odyssey*, highlighting the strong start for the latest entry in the beloved franchise. Previously, Ubisoft reported 2 million players on the game's second day, indicating a rapid growth in its player base.

In additional statistics shared by Ubisoft, *Assassin's Creed Shadows* has achieved the second highest day one sales revenue in the franchise's history, trailing only behind *Valhalla*. It also set a record for Ubisoft's biggest day one sales on the PlayStation Store and has seen players log over 40 million hours of gameplay so far. These figures were initially disclosed in an internal email, which IGN covered, comparing Shadows' performance to that of *Origins* and *Odyssey* rather than the exceptional launch of *Valhalla* in 2020.

The performance of *Assassin's Creed Shadows* is crucial for Ubisoft, especially following a challenging period marked by delays, the commercial underperformance of *Star Wars Outlaws*, and other setbacks including high-profile flops, layoffs, studio closures, and game cancellations. The pressure on Shadows to succeed globally is immense, with the gaming industry closely monitoring its early performance as an indicator of Ubisoft's future.

Amidst these challenges, Ubisoft's founding Guillemot family reportedly explored potential buyout deals with investors like Tencent to maintain control over the company's intellectual property. This backdrop adds further significance to *Assassin's Creed Shadows'* performance.

On Steam, *Assassin's Creed Shadows* set a new record for the franchise by reaching a peak of 64,825 concurrent players over the weekend, becoming the most-played *Assassin's Creed* game ever on the platform. It's notable that Shadows was the first game in the series to launch day-one on Steam since 2018's *Odyssey*. For comparison, BioWare’s *Dragon Age: The Veilguard* achieved a peak of 89,418 players on Steam.

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While *Assassin's Creed Shadows* has shown strong player engagement, it's difficult to determine if it meets, exceeds, or falls short of Ubisoft's expectations without specific revenue or sales figures. Ultimately, the financial performance of *Assassin's Creed Shadows* will be a key determinant of both the game's and Ubisoft's future, with more clarity expected in the company's upcoming financial reports.

For those eager to explore the world of feudal Japan in *Assassin's Creed Shadows*, be sure to check out our comprehensive Assassin's Creed Shadows guide, including our Assassin's Creed Shadows walkthrough, our detailed Assassin's Creed Shadows Interactive Map, and our guide to all the crucial things Assassin’s Creed Shadows doesn’t tell you.