Sales Diary - FMCG - CPG

Smartest SFA: AI-Powered Sales Force Automation

SalesDiary is an AI-driven mobile Sales Force Automation (SFA) system designed to optimize field operations and boost business efficiency. Proven to increase field force efficiency by at least 30%, SalesDiary saves at least 60% of time spent on daily and monthly route planning and coordination. Our clients have reported a 50% revenue increase within just three months of using the system. Built-in BI tools help identify key markets and ensure accurate product positioning. SalesDiary has helped leading brands expand their product geographical reach fivefold in just 12 months.

SalesDiary includes an integrated Distributor Management System (DMS) for managing order deliveries, stock, payments, and outstanding amounts all within a single mobile application. This DMS has increased order fulfillment rates by 60% and reduced payment collection delays by 45%. The app also provides sales forecasting and smart ML recommendations based on historical data, enabling inventory planning and reducing carrying costs by at least 20%. Furthermore, in the FMCG sector, where the industry average out-of-stock rate is around 8%, SalesDiary has helped clients reduce this to 5% within six months of use. Catalogues, schemes, and merchandising are all managed in real time.

Key Module: Beat Plan (also referred to as ‘Permanent Journey Plan’)

A day-level route plan for field sales/marketing personnel, ensuring visits to multiple stores at pre-defined frequencies. Beat Plans define who to visit and when, based on company priorities regarding store category/segment. These visits can be for sales order collection, visual merchandising, etc. Beat Plans are typically planned monthly in advance to maintain consistency and ensure all stores receive necessary visits.

Other Features of Sales Diary:

• Real-time access to retailer information at the point of need
• Offline and online functionality (Smart Data Sync)
• Enables sales team to share activity, calendar, and workflow data
• Access to up-to-date product information with e-catalog
• Access to retailer-specific pricing and product configuration
• Route historical sales analysis and analytics for continuous optimization
• GIS-based tracking & analytics of sales area coverage
• Tools for building market intelligence
• Approvals and workflow automation
• Big data analysis on historical data

Modules:

Secondary Sales, Distributor Management Systems, Attendance Management, Route Management, Secondary Sales Target Planner, Secondary Sales Order Management, Returns Management, Targeted Schemes Management, Payments & Reconciliation (including outstanding and overdue alerts), Focus Product Development, Complaint Management, Shelf Analysis with Photo, Planogram, BTL Activity Management, Digital Catalogue, Opening and Closing Stock Updates, MTD and DSR reporting, One Click MRM (Monthly Review Meeting), Deviation Tracking on a Map with analysis, Customer Surveys, Market share and Shelf Share Analysis, Customer-wise Price List Management, Outlet profiling and Classification, Outlet history and growth indicators, Product placement Analysis, Coverage Analysis, KRA & KPI Tracker, Zero Sales and degrowth Analytics, Real-time Dashboard alerts on supervisors' mobile, Primary Planner, Primary Order Management, Order Delivery Tracking, Secondary Order Delivery Plan, Order Fulfillment reports, Payment collection, Distributor Inventory updates, Primary Sales Return, Outstanding Payments, API Integration, Distributor Outstanding, Load In And Load Out, Route Management, On Spot Billing with mobile POS, Van Tracking, Real-time Van Inventory, Real-time cash and credit sales, Outlet level discounting, End of Day van sales closing summary

About Our Company: http://www.salesdiary.in